“Take care of your country, because if you don’t do it, who will?”, Ožujsko pivo in its new campaign asked us, reminding us of the scenes of beautiful locations throughout Bosnia and Herzegovina and all the natural resources we have.
In this campaign, which has a regional approach, on posters throughout Bosnia and Herzegovina we see the rivers Una, Miljacka, Bosna, Sava, Neretva, Kravica waterfall and Pliva waterfall, Vlašić and Trebević mountains, Vrelo Bosne, Pannonian lakes, Buna canals, Blidinje, Ramsko lake and wild horses near Livno.
New summer visuals set in as many as 11 regions in Bosnia and Herzegovina and the continuation are Žuja’s long-term aspirations to awaken the responsibility of all of us with positive and emotional messages towards the authentic environment in which we live, which we sometimes do not appreciate and do not protect enough.
Molson Coors and Ožujsko pivo are known for socially responsible activities and advertisements with motivating messages, which are always in line with the time and space in which we live. The new campaign will also mark a kind of deepening of Žuja’s socially responsible campaign “Take care, watch out, don’t throw garbage!” aimed at eradicating illegal landfills through additional eco-actions across the country.
“Through caring for nature, we want to encourage care for the entire environment in which we live. The message we send is that there is no waiting and shifting responsibility to someone else. This is our country and if we want to permanently and concretely raise the quality of life in it, we need to change the awareness that someone will come and fix things, whether it is about ecology or other challenges. We are the ones who are waiting and the sooner we understand that, the sooner we will all roll up our sleeves”, said Goran Mišić, brand manager of Molson Coors BH.
May this summer mark a new chapter in the responsibility of all of us by showing the love for the home country and the pride we feel in deeds. Because responsibility is the law!
