The company Molson Coors BH and the brand Jelen beer continue to actively support people with disabilities within the campaign “Heroes among us”. Representatives of Molson Coors BH donated a new car “Suzuki Vitara” to the Organization of Amputees of Republika Srpska (UDAS), which will provide representatives of this organization with even better access, help and support to all persons with disabilities, with whom they are in daily communication during their field work.
This is another in a series of activities, which shows the commitment of Molson Coors BH and the brand Jelen beer in supporting and helping people with disabilities, and the continuation of the project “Heroes among us”, which aims to strengthen and improve the position of people with disabilities. Numerous activities are yet to follow, and the representatives of the Organization of Amputees UDAS did not hide their enthusiasm and gratitude for this significant donation.
Goran Mišić, brand manager of Molson Coors BH, expressed great satisfaction with the opportunity to further support and empower people with disabilities with this concrete and significant donation: “Through the project “Heroes among us” we will continue to support people with disabilities, and give concrete contribution to the improvement of their position in society. I would like to emphasize that this donation represents only a part of the project activities that are planned in the coming period. It is a great pleasure that our company has recognized the needs of the organization UDAS, I believe that through this donation we will make their work in the field even more efficient. In addition, I would like to take this opportunity to invite people to visit the “Heroes Among Us” website, to contribute in accordance with the possibilities, and to work together to create a more favorable social environment for people with disabilities. “
Željko Volaš, President of the Organization of Amputees UDAS, expressed gratitude to the company Molson Coors BH and the brand Jelen beer for the donation, which will significantly facilitate their daily activities in the field in order to help people with disabilities. “This car will be used for home visits and field work, in rural areas, and will allow us to distribute support, packages and assistance more easily in accordance with their needs. We will also use the donated car to transport people with disabilities to rehabilitation centers, prosthetic centers, health institutions as well as the employment funds OSI,” Željko Volaš pointed out.
Mladen Mamić, Manager for Legal Affairs and Public Relations of Molson Coors BH, pointed out during the award ceremony that they will continue to pay great attention to people with disabilities, and that the project “Heroes Among Us” is not a short-term activity: “In the coming period, we will provide additional support to people with disabilities and strengthen this category of our society. I sincerely hope that our example will motivate a large number of companies, which will give their contribution to the community through various socially responsible projects and activities. I am sure that this project will attract other businesses and organizations to join as project.”
The President of the Organization of Amputees UDAS also emphasized that the car will be of key importance during the implementation of various activities of the organization UDAS, such as sports and cultural events, which includes transportation of team and sports equipment, transportation of artists and paintings, and participation in educational workshops and events.
The “Heroes Among Us” campaign, which began in December 2020, attracted a lot of public and media attention, and received only positive feedback. Inspirational video stories were shared on social networks, and the web platform www.herojimedjunama.com is recording an increasing number of visits day by day. This socially responsible project also won a gold award at the Advertising Festival “No Limit” in Sarajevo in February this year, in the category “Social Gain”.
The partners of the project “Heroes among us” emphasize that in the coming period they will work on numerous activities with the same goal – support and empowerment of people with disabilities in our society.
Video on the donation of the car is available at the following link.