Marketing training in the capacity of promoting the work of non-governmental organizations is very important because today we live in the so-called mediatized society, in which more than one third of the global population actively uses advertising through social networks, and communication channels are developed or new ones are created every day.
The aim of the training is to empower the participants to independently manage the processes of advertising, advertising and communication through social networks. Upon completion of the module, participants will better understand the basics of social networks such as Facebook, Instagram, Linkedin through an overview of rules, formats and standards for their use.
The key topics that will be covered during the training are:
– How and what kind of content to create?
– Using advertising tools (ADS Manager, Business Manager).
– Analytics – How to read and understand the results?
– Communication strategy (Creating a document with guidelines for social networks)
– Trends, Tips&Tricks for successful campaigns/content
– Basics of Google advertising (Display, Search, Youtube)
The training is intended for people from partner organizations that cooperate on the Local Strength programs (USAID/LWCDA), the Human Rights Protection Support Program (USAID/INSPIRE) or other USAID programs in Bosnia and Herzegovina. Training is limited to a maximum of 26 people. Submitting an application does not automatically mean that the person has been selected to participate in the training.
Technical information:
The training will be held in Sarajevo in the period from June 26 to 27, 2023. The organizer bears the costs of working materials, food during the training, accommodation, and travel expenses, which are reimbursed exclusively to the account of the organization that the participant represents during the training. The selected participants will receive more detailed technical information and the program of work no later than seven days before the start of the training.
Confirmation of participation in training:
Participants who are present at least 90% of the time during the training will receive a certificate of participation in the training.
Organizer:
For any additional questions, you can contact us via email: mateja.bojat@kultbih.org or phone number 033 778 772.
Applications are possible via the link: https://s.mladi.org/LW_trening_marketing .
Source: mladi.org
