Do you have your own business or do you sell? Do you want to improve your skills or gain knowledge on how to start selling successfully? Wondering what techniques and tools are used by the most successful salesmen and saleswomen? Then this is the right opportunity for you! In June 2021, the startup studio is organizing an online training “How to sell successfully?“
WHO IS THE TRAINING FOR?
- The training is for anyone who wants to improve their sales skills, whether they run their own businesses (limited liability company or crafts) or run sales in a company where they work.
WHAT DOES TRAINING CONSIST OF?
The training consists of four modules within which you will have the opportunity to master the Persuasive Selling Format. This tool was developed (and celebrated) by Procter & Gamble back in the ‘70s and has since been one of the most effective used for the purpose of successful sales.
- MODULE 1
Date: June 17, 2021
The aim of the first module is to understand the difference between Product Properties and customer/client benefits by answering to the following questions:
- How do we benefit our clients? Before coming to the training, think about your target group, why people should use/buy your product/service, and who is the direct and indirect competition.
- What benefits can your client have?
- How to define the properties of the product that are important for achieving benefits for your client/customer?
- What does the “5 why” tool mean for in-depth understanding of the client/customers?
The module will last 4 hours and will be held via the Zoom platform.
- MODULE 2
Date: June 22, 2021
The aim of the second module is to understand the Persuasive Selling Format, sales presentation by which we transmit our information (after we understand the customer/client, or benefits for him, using the previous module). Within the framework of this module, you will have the opportunity to master:
- explanation of the 5 steps of the Persuasive Selling Format (PSF) with focus on the first step: “Summarizing the situation”
- defining a CLON for your customers (Conditions, Limitations, Opportunities, Needs) based on the benefits you sell to them.
The module will last 4 hours and will be held via the Zoom platform.
- MODULE 3
Date: June 24, 2021
The goal of the third module is to define a sales presentation through the use of the Persuasive Selling Format, where you will have the opportunity to create a sales presentation in a training session for a specific client/customer.
The module will last 4 hours and will be held via the Zoom platform.
- MODULE 4
Date: in agreement with the trainer
In the fourth module, you will have the opportunity to have a one-on-one consultation with a trainer and apply Persuasive Selling Format practically. You will have 4 hours of online consultation with the trainer to review everything you have implemented practically and get specific instructions on how to improve the implementation of the Persuasive Selling Format in practice.
WHO IS THE TRAINER?
Saša Marjanović, MSc, is a renowned expert in this field. From his rich professional experience, we emphasize the following:
- 9 years of work experience at Procter & Gamble.
- Award for the best P&G trainer in the Balkans, 2009.
- Brand marketing at Carlsberg.
- Assistant General Manager at Lilly Drogerie.
- Marketing Director at Samsung Adriatic.
- Recognition for training “Samsung Essentials for Marketing” as one of the best trainings in Samsung in the world.
- Partner in the consulting company EDGE.
- Coach and consultant at Rampart.
- Value Innovations Ambassador/Evangelist.
HOW TO APPLY?
You can apply for the training via the application form below. After your application, we will send you information on how to pay the registration fee. Your place is reserved after paying the registration fee. Please pay the registration fee until June 16, 2021 at the latest.
WHAT IS THE REGISTRATION FEE FOR PARTICIPATION IN TRAINING?
Registration fee for training is 100 BAM per person, and the number of places is limited to 10 businesses or companies. One place can be reserved by a maximum of two people from the same company, where the registration fee for another person is 50% lower.
