Lejla Kovačević, a chemical engineering graduate from Zenica, transferred her love of chemistry to cosmetics. A young entrepreneur with a bright spirit is the founder and owner of the LEMI natural brand. She got the idea to start the production of her own cosmetics last year.
“Originally it was just a home production for family and friends. As the end of her academic education approached, her love for chemistry, cosmetics and skin care grew into a more serious story,” Lejla told Akta.ba.
The beginning of 2023 was filled with applying for various projects, writing business plans and creating a strategy for future business. All the effort, effort and work paid off in the end. Lejla passed all applications.
“It was a really big springboard and added courage to continue on. Although there was a lot of insecurity, fear and worry, I believed in myself, gave my best and the results were unquestionable”, she stressed.
Opportunities for learning, development and support are really available to everyone and within reach, this young entrepreneur points out. Among the projects she applied for were the organizations Mozaik and Impakt.
“Organizations like Omladinska banka and Impakt provide not only financial support, but also knowledge, experience and motivation, which is invaluable for a young person entering entrepreneurship. For LEMI natural, they were a springboard and a tailwind, and the most important thing is that the support and cooperation continues and continues as time goes on in entrepreneurship”, she explained.
Natural products
The range of her products is diverse and consists of natural products, natural cosmetics and handmade candles. The offer includes: air fresheners, soaps, bath bombs, shower gels, sugar scrubs for the body, various face creams (dry, oily and normal skin), hand creams, foot creams, body mists, lip balms, shampoos, hair conditioners, body lotions, perfumed distilled water for ironing, beard oils and balms, decorative sets, and handmade candles of various shapes, colors and scents.
“LEMI natural offers the possibility of making personalized products according to the needs and specific requirements of customers”, she explained.
Production can be done both individually and serially/collectively for different organizations. The products themselves are 100% natural, ecologically degradable and create a clean ecological environment. They replace harmful toxic substances and chemicals found in popular drugstore products and candles.
“Unlike the prevailing candles on our market, which are produced from the extremely toxic oil derivative paraffin. LEMI candles are made from completely pure and environmentally friendly soy wax. The packaging for the products is made of recycled material, and the packaging is returnable, which additionally affects the preservation of the environment, but also the economic benefits of the customer”, explained the owner of LEMI natural.
Office in Zenica
Although Lejla’s sales are focused on the online market, in August she also opened a branch in Zenica. She is satisfied with her work, but points out that it is only an addition to sales and an additional opportunity for customers to try and view products live.
“The sale of the LEMI natural brand is based on online sales and thus available to all customers in Bosnia and Herzegovina. Following the rhythm and trends that are represented today, I believe that the vast majority of customers avoid wasting time and everyday hustle and bustle when they have the possibility to order a product to their address wherever they are. LEMI natural provides both possibilities, so that all customers can be satisfied”, she said.
The development of LEMI natural is planned through various aspects. He is working on cooperation with different companies and organizations, and plans to expand the placement of products in different branches and cities.
“One of our goals is the certification of our products so that customers are safer and more satisfied. In the future, with the development of our business, we plan to market our products outside the borders of Bosnia and Herzegovina, and in this way provide additional jobs and improve the economic development of our country”, said the owner of LEMI natural.
Her plans and desires are only a part of the road that must pass to success. He believes that every individual can realize his ideas and dreams. The condition is that he believes in them enough and works on them.
“It takes audacity and courage to take this path, but there are many more benefits afterwards and that is my biggest motivation that forces me to fight and work hard. I am guided by the sentence “It is a thorny road from the nest to the stars” and indeed when I look back a few months, it is certain that the LEMI natural business has taken the road to the stars, but a lot of time, effort, work and obstacles are still ahead of us. Only strong will and proactivity will take us among the stars”, she said.
You can follow Lejla’s work on social networks Facebook and Instagram .
Author: EO/akta.ba
Source: zenicablog.com
