The Sarajevo Canton Tourist Board has launched the innovative Sarajevo Hub and Spokes program in cooperation with the USAID Developing Sustainable Tourism in Bosnia and Herzegovina project.
Sarajevo (Photo: Darko Vrcan/shutterstock.com)
Sarajevo Hub and Spokes is a program that will connect the Sarajevo Canton (Hub) with destinations, attractions and tourist experiences in the immediate vicinity (Spokes). The goal is to improve the tourist offer and enrich it with new contents, increase the number of tourist arrivals and overnight stays, and increase tourist consumption and income from tourism, the Sarajevo Canton Tourist Board announced.
The program will be implemented in cooperation with cities and municipalities located near Sarajevo Canton, as well as local and international travel agents and tour operators who will offer packages of full or half day trips, excursions and organized visits, which will contribute to local economy development, attracting new investment and job creation in the area of selected municipalities/cities.
Visoko was chosen as one of the destinations that will be included in this program due to the attractiveness of the destination, tourist potential, interesting and special tourist offers, and a focus group meeting was held on this topic. Archaeological Park: Bosnian Pyramid of the Sun and journalists from Visoko, the Sarajevo Canton Tourist Board announced.
Member of the Sarajevo Canton Tourist Board Tarik Imamagić and USAID Turizam project representatives presented the Sarajevo Hub and Spokes model, its benefits and explained the possibilities for creating tourist offers in the Visoko area, and members of the focus group to promote the Tourist Board of Sarajevo Canton through attractive visual content on social media networks and digital promotion tools.
